SoftMoc - Hero Banner

Objective
To create a clean promotional banner focused on urgency and product visibility for a limited-time sale campaign ending May 24.

Design Direction
The selected HOKA shoe model is positioned as the primary visual element using a straight-on front-facing composition. This angle immediately captures attention and highlights the structure and identity of the shoe.

To support the visual without overwhelming it, I introduced subtle fabric texture details in the background. These textures reference the shoe materials while adding depth and dimension to the composition.

Key Design Decisions

• Front-facing shoe placement creates a strong retail-focused visual hierarchy

• Minimal background distractions keep attention on the product

• Soft texture layering adds sophistication without competing with the footwear

• Clear sale messaging reinforces urgency and improves promotional clarity

Objective
To create a visually energetic summer campaign introducing multiple HOKA categories and encouraging customers to explore movement-focused lifestyles during the summer season.

Creative Concept
Different HOKA shoe models are displayed on futuristic platform structures with neon green and light yellow lighting accents. The environment creates a high-tech and fresh summer atmosphere while visually separating the different product categories.

“Find Your Summer Move”
The headline was designed to emotionally connect with customers by encouraging activity, movement, and seasonal refreshment.

“Built for every kind of movement”
And the supporting sub-headline communicates HOKA’s versatility across: Running, Trail running, Recovery footwear, Sandals etc…

Visual Strategy

• Neon green and yellow tones create freshness and seasonal energy

• Platform structures add depth and premium presentation

• Lighting direction enhances the futuristic aesthetic

• Multiple shoe models communicate category diversity

Objective
To introduce the newest HOKA Skyward X 2 model with a premium and product-focused visual approach.

Design Direction
This banner uses a split-screen composition featuring two official HOKA campaign visuals:

• Left side: close-up street portrait focusing on the shoe’s side profile and technical detailing

• Right side: lower-angle styling shot featuring a different colorway

The layout emphasizes the footwear itself without adding unnecessary graphic elements or visual distractions.

“SHOW NOW“ CTA button has added in this banner for purpose

Key Design Decisions

• Split-screen composition creates balance and storytelling

• Different viewpoints showcase versatility and design detail

• Minimal layout increases focus on the product launch

• Typography placement remains subtle to preserve visual sophistication. *I intentionally reduced decorative elements so the product photography could lead the entire experience:)

Objective
To create a bold, highly visual banner focused on comfort and product impact.

Creative Direction
A single shoe model dominates over half of the banner using a large-scale side profile composition. The enlarged placement creates immediate visual impact and draws attention directly to the silhouette and cushioning design.

Behind the shoe, I introduced flowing particle-inspired elements to create movement and fluidity throughout the composition.

The overall color palette was developed based on the shoe itself:

• Purple as the dominant base tone

• Red gradient lighting accents for energy and depth

This creates a harmonious color system that feels immersive and visually cohesive.

To maintain consistency with the brand identity, I used:

• Montserrat Regular

• Montserrat Bold
  

Visual Strategy

• Oversized shoe composition maximizes attention

• Particle motion graphics add flow and energy

• Minimal headline keeps the design feel native to SoftMoc ecosystem while maintaining readability

• Harmonized gradients strengthen product integration