The Goal ⇢ Modernizing a national B2B e-commerce platform to better support internal teams and business partners.

What I Did ⇢ I redesigned the complex B2B checkout flow—simplifying tricky rules like payment restrictions and order permissions—to make purchasing effortless for enterprise clients.

The Result ⇢ A cleaner, more intuitive interface backed by a scalable design system that keeps the brand consistent across Canada.

The Goal ⇢ Bringing high-impact visual storytelling to the competitive real estate market.

What I Did ⇢ I managed the creative direction for 60+ property listings, from social media graphics and signage to automated email campaigns that boosted open rates by 45%.

The Result ⇢ Successfully grew network reach by 22% and increased overall campaign engagement by up to 30%.

As a freelance designer, I’ve worked with clients in real estate, tech, and the travel industry, delivering design solutions tailored to each sector.

Real Estate 🏠
I worked with a global real estate company, managing the creation and execution of marketing materials, including e-blasts, brochures, social media content, and signage for new listings and property events. I ensured all details, such as pricing, floorplans, and other key property information, were accurate and up-to-date. I collaborated closely with agents, developers, and project managers to meet campaign goals and deadlines. Additionally, I handled website updates to boost engagement and drive sales.

The Best Shop offers exclusive kitchen appliances and Asian skincare products through 14 nationwide stores and online.

What I Did ⇢ I oversaw the end-to-end web experience on Shopify and Amazon, successfully launching 200+ new products within 6 months. Optimized site navigation, inventory system and SEO strategies, leading to a measurable 20% jump in customer engagement.

ULTD is a dynamic creative agency, partners with companies to design, develop, and launch digital products and services for clients like HSBC and AstraZeneca.

What I Did ⇢ I specialized in crafting trilingual websites (English and Chinese) and led the UX for a government-backed portal that helped over 200 SMEs go digital. Delivered multiple responsive websites from 0 to 1, ensuring a seamless user experience across different cultures and devices.

MGV stands out as a premier interactive marketing agency, celebrated for its expertise in AR/VR, eCommerce marketing, and immersive 3D experiences.

What I Did ⇢ I designed AR-enhanced exhibits and interactive displays for global brands like Disney and Toei Animation. I also developed a property app that featured multi-angle virtual interior views.

The Result ⇢ My contributions helped a large-scale exhibition reach over 30,000 visitors, earning positive feedback for its high level of engagement.